If you’re shopping this week and spot something called Psychedelic Water, don’t bother picking up a can unless you want to be disappointed.

The water, which has made the rounds on social media, claims to be “non-alcoholic and lightly carbonated without any unnatural ingredients. It tingles your tongue but won’t leave you hungover or jittery.” But what’s in it?

According to Popular Mechanics, the drink is a legal blend of water, kava root, damiana leaf, and green tea leaf extract that is “legitimately psychedelic” and has a “mild mood-boosting effect.”

Keith Stein, the co-founder of Psychedelic Water, has reported sales of more than 700,000 cans of his beverage since it launched in early 2021. It has made $4 million in revenue, with a quarter of 2022 revenue coming from retail stores.

It has become a viral sensation on TikTok and YouTube, with reviewers describing the mental impact of Psychedelic Water as “somewhere between a joint and a glass of wine.” However, scientists are not convinced, as the drink does not contain enough Kavalactones to induce a hallucinogenic reaction.

So if you’re looking for a psychedelic experience, maybe look elsewhere. Otherwise, if you want some kind of weird, bubbly tea you might be in luck.

By John Biggs

John Biggs is an entrepreneur, consultant, writer, and maker. He spent fifteen years as an editor for Gizmodo, CrunchGear, and TechCrunch and has a deep background in hardware startups, 3D printing, and blockchain. His work has appeared in Men’s Health, Wired, and the New York Times.

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